The Impossible Burger at Bareburger, Greenwich Village, NYC

Impossible Foods goes mainstream today by debuting the “Impossible Burger” at the award-winning restaurant chain Bareburger, known for it’s organic & sustainable food.

For now this plant based, vegan patty will be available exclusively at Bareburger’s flagship location near New York University but the hope is that it will soon spread to all of its 43 location across five countries.

So what is the Impossible Burger?

Developed by Impossible Foods, the revolutionary “meat” is made entirely from plants leaving much less of an environmental footprint than meats sourced from animals. It is quite incredible how this patty mimics beef in all ways from flavor to texture to look. It even “bleeds”!!!

Photo courtesy Impossible Foods

The Impossible Burger is made with wheat protein, potato protein, coconut oil, carbohydrates from a Japanese jam called konjac, xanthan gum, natural flavors, vitamins and heme, a protein that’s abundant in red blood cells of animals, although Impossible Foods sources it from meatless sources.

Opting for one Impossible Burger instead of a regular beef burger will save 75 square feet of land, enough water for a 10 minute shower and the amount of greenhouse gasses emitted into the air from an 18 mile drive.

At Bareburger the “Impossible Burger” can be ordered in the chef prepared version, which replicates the classic American burger. It’s priced at $13.95 like the restaurant’s other premium burgers and is served with American cheese, stout onions, dill pickles, little gem lettuce and signature sauce and seasonings on a brioche bun.

Customers can also opt to “Build Your Own Impossible Burger” which offers myriad options of bun, cheese, sauce, veggies and more. I chose to make my Impossible Burger on a sprout bun with gouda, habanero mayo, little gem lettuce, onions, wild mushrooms and guacamole.